A repertoire of filmmaking techniques is fundamental to...

A repertoire of filmmaking techniques is fundamental to the establishment of a film’s storyline by conveying explicit and implicit ideas and by taking the viewer through a heightened emotional journey. Alfred Hitchcock employs his unique film style to augment the patterns of narration in the monumental film, Vertigo. The narrative patterns follow the male protagonist, Scotty, who is inescapably drawn into the conflict of the story as he unceasingly follows Madeleine, the female protagonist. Overall, the film employs a restricted narrative in which the audience’s knowledge is equal to that of Jimmy Stewart’s character, Scotty. The Muir Woods sequence in Vertigo conveys patterns of narration through the combined elements of editing,†¦show more content†¦For example, when Madeleine wonders into the forest, Scotty’s curiosity provokes him to start walking in that direction, as seen in shot 17. The action is immediately continued in shot 18, as Scotty continues his quest for Madeleine, keeping the viewer engaged in the situation. The arising suspense from these two shots results from the prior use of accelerated editing rhythm. There is a series of short shots, 12-17, which show Madeleine venturing away and Scotty’s bewildered reaction. The tension and suspense build as each shot captures Madeleine walking further away until she seems to disappear in between shots. In sum, the editing techniques serve to explicitly enhance the action and implicitly convey the narrative. Vertigo’s patterns of narration are also illustrated by the elements of mise-en-scene presented during the Muir Woods sequence. All of the elements placed in front of the camera, such as setting, lighting, and figure behavior, contribute to the ultimate sense of realism conveyed by the sequence. The particular natural setting allows for important landmark events in the film to take place. In the presence of large Sequoia trees, Scotty confirms the color green motif and its symbolism of life. The cross section of the tree, a common exhibit in natural parks, allows for a critical point in the narrative to take place. In shot 11, â€Å"Carlotta† declares her birth and death inShow MoreRelatedQuery Sequence And Analysis Of Verify3d1941 Words   |  8 Pagesother, the query sequence and template sequence consist of different types of amino acid residues in this range (Table 1). The query sequence consists of the residues YTAEADGNTIFTKTIPSGITISA, while the template sequence 4IPU_A consists of the residues KDWGKGLSIGVLASGSIAAPLRK. After analyzing these two aligned sequences, some stark differences appeared between the two in the number of charged residues in this range. Firstly, while only one basic residue is found in the query sequence, there are fourRead MoreCdna Cloning And Sequence Analysis Essay1116 Words   |  5 Pages3. Results 3.1 cDNA cloning and sequence analysis In this study, we cloned the rabbit NMU, NUM-R1 and NMU-R2 cDNA fragments using RT-PCR. Specific fragments were amplified and target gene fragment length was 443, 366 and 203 bp, respectively (Fig.1 A, B and C), consistent with the expected size of the fragment, and clear bands. These fragments were confirmed by sequencing, and the NMU, NMU-R1 and NMU-R2 sequences were submitted to GenBank (GenBank IDs: KP276160.1, KM-236787.1 and KM-236788.1). NCBIRead MoreUses and Abuses of Carbonate Sequence Stratigraphy2313 Words   |  9 PagesUses and Abuses of Carbonate Sequence Stratigraphy Sequence Stratigraphy Sequence stratigraphy is a discipline studying the linkages within the chronostratigraphic framework of sequences which is bounded by unconformities and correlative conformities. It enables interpretation of sedimentary strata as products of relative sea-level change. 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EST database is beneficial as it allows new gene discovery, marker discovery, gene mapping, and functional studies to be carried out. This research has contributed EST library of 2304 clone sequences from the young olive leaf and 1536 clone sequences from the immature olive fruit for Turkish olive cultivar Gemlik. Good quality ESTs are used to further analysedRead MoreSequence And Sequence Of Proteins1543 Words   |  7 PagesSequence Information of Proteins Just as members in the same family often resemble each other, similarly structured molecules are often grouped in the same category. There are several methods of comparing amino acid sequencing and determining how closely they are related. A simple example is the sequence-comparison method. Sequence databases are searched for a specific amino acid sequence of unknown characteristics. A set of molecules that are similar in structure can give insight into the propertiesRead MoreMat 126 Week 1 Assignment Essay example1073 Words   |  5 Pagesassignment I would like to talk about arithmetic sequences and geometric sequences and want to give an example each how to calculate with those sequences. First I want to give a short definition of each sequence. â€Å"An arithmetic sequence is a sequence of numbers in which each succeeding term differs from the preceding term by the same amount. This amount is known as the common difference.† (Bluman, A. G. 2500, page 221) An example for an arithmetic sequence is: 1, 3, 5, 7, 9, 11, †¦ (The common differenceRead MoreAlgorithms, Algorithms And Consequences For Top-K Association Rule1731 Words   |  7 Pages4.3. Top-K Association Rule More than one algorithms sequences were predicted for top-k association administers mining. But, most of them do now not take advantage of the essential definition of an association rule. As an occurrence, KORD discovers approaches with an unmarried thing in the resulting, while the arrangement of principles of You et al. mines connection rules from a move in lieu of an exchange database. To the wonderful of our concentration, least difficult best k rules finds top-kRead MorePow 16: Spiralaterals718 Words   |  3 Pagesdown three squares and start the sequence again but while going in that direction. So after you go down three you will go left one and then up two and you just keep going in that same pattern. When I started my series of spiralaterals I started with trying to find out what would happen when you switched the order of the numbers and I saw a pattern. The concept I explored using spiralaterals was whether or not changing the order of the three numbers of the sequence would change the shape, size or

A Direct Reflection Of Roman Culture - 1067 Words

Buildings were a direct reflection of Roman culture, Emperors throughout their history and the values of the Roman people which is why they are such a vital material remain for understanding Roman civilization. Certain building types have more significance in their correlation to Roman culture than others such as the Palace circus, brothels, and forums. Romans put a huge emphasis on entertainment as seen in the construction of amphitheaters, colosseums and circuses. In the case of circus’ it wasn’t just for entertainment it was also a political strategy. The Flavin family created a magnificent circus in which sporting events such as chariot races were held. This circus had a double purpose however, the first being entertainment and the†¦show more content†¦At one end of the forum were where the major temples were built such as the Capitoline temple, for the purpose of worship and dedications to deities. These Forums are important to Roman culture because they a re a perfect representation of two features of Roman civilization the first being economy due to the various shops and the spectacular construction of the plaza itself as well as religion. Religon as an important aspect in the Romans lives, is confirmed by the fact that each Forum was equipped with a temple directly at the end of the Forum to see as soon as you walk in. Art and architecture are important when studying many different types of ancient civilizations and the Rome is no exception. Many pieces of art and architecture were symbols of status and vessels for political propaganda. Roman culture can easily be displayed in several characteristics of their art and architecture; both played a significant role in the shaping and defining of Roman civilization. Rome was notorious for the grandeur of their buildings and doing things that were fundamentally different than those who preceded them. Their core values and culture were imbedded in both the architecture of their buildings like in Temples as well as their art like marble statues. Even their building materials revealed cultural clues about them. Volcanic stone, or tufa, started out as one of the major materials used to construct Roman Buildings.Show MoreRelatedThe Hero and the Saint: Paul and Augustine656 Words   |  3 Pagesand the Saint: Paul and Augustine The idea of the hero in Greco-Roman culture was integrated into the idea of the saint (in the process of conversion and totalization) by way of Christianitys adoption of and ancestry in the Greco-Roman culture. As Professor Ambrosio indicates, The need and the search for meaning is shared by all human beings (Hero or Saint Saul of Tarsus). Thus, it is no surprise to find that a pagan Greco-Roman title is applicable to a Christian whose virtue is viewed as greaterRead MoreThe Influences On Western Civilization1559 Words   |  7 PagesThe Influences on Western Civilization by the Hebrew-Christian and Greco-Roman Traditions Western Civilization, as it is known today, is a coalescence of various cultures, ideologies, and practices that have been preserved over centuries of human life. Although a countless number of societies have influenced Western Civilization, Hebrew-Christian civilizations and Greco-Roman civilizations have been the two most influential. Both of these civilizations and their traditions have left equally deepRead MoreArt Of The Greeks And Romans1091 Words   |  5 PagesYouth to Wisdom: Art of the Greeks and Romans â€Å"The city’s empire stretched from the western Mediterranean to the Black Sea, creating enormous wealth† (Art of the Ancient Mediterranean). Though that statement speaks to Greece under Athens governance of the 5th century B.C., it also accurately reflects the rule of the Roman Empire during the Roman Republic. Having conquered all around them, the Greeks and the Romans at the height of their empires governed vast territories, which allowed for the gatheringRead MoreRoman Catholicism And The Catholic Church993 Words   |  4 Pages Roman Catholicism, like Protestantism they have some of the same problems with the transcendence and immanence. There has been some change during the Second Vatican Council, where it were to become more modernize, the Catholic Church and it doctrine. The importance of Vatican II and the necessary for Catholic theologian that is concern with the Catholic Church. Another question that will be address in this essay, is to consider of C atholic theology, such as Rahner and Kung who had started toRead MoreCultural, Economical, Religious, And Political Contributions847 Words   |  4 Pagescontributions made by both Ancient Greece, 800 B.C - 500 B.C , and Ancient Rome, 31 BCE – 476 CE, assisted in the development of western culture. Albeit Rome embraced and developed some characteristics of Greek culture, they still made prominent contributions of their own. Rome and Greece contributed Christianity, Philosophy, The Republic, and Literature. At the time, Roman religion was centered on gods and the interpretation of why things were the way they were. Each god had its own special day whereRead MoreGender Roles In Anthony And Cleopatra1431 Words   |  6 Pages(Shakespeare 1994: 199) is commonly used to represent a phallus. I will examine these sexual themes to determine how gender roles change, specifically in the characters Anthony and Cleopatra and the effect that this has. Anthony’s downfall is the direct result of the meeting between the east and west, which causes a reversal in gender roles. First, I will argue that the differences between the east and west have a captivating effect on men and can result in their bad judgment. This will examineRead MoreThe Hebrews And Greeks s Value System1526 Words   |  7 Pages The Hebrews and Greeks, through their value systems, defined the founding principles of Western Civilization. The Hebrews attribute their value system to God, and the Greeks attribute their v alue system to their reason. The Christians and Romans carried and added to the values of the Hebrews and Greeks respectively, maintaining their traditions well into the modern world. While the Hebrews were more spiritual, the Greeks were far more rational. The Hebrews concerned themselves with the hereafterRead MoreREL 405 mojeda wa1 Essay588 Words   |  3 Pagestraits, I would that that objectivity should be present. The behaviors of other cultures usually stem from a subjective position, but the underlying truth can be found with some critical analysis. Personal subjective thoughts can be damaging when trying to understand what shapes other peoples lives, because you have not had the privilege of living that life. Humans tend to judge others based on their own culture and often other cultural are misunderstood. If we use objectivity correctly we canRead MoreHow Architects Change The World1638 Words   |  7 Pagesas the pyramids of Ancient Egypt and the Roman Colosseum. A final reason for building an architectural structure is as a tribute to a person or event, such as the-the Arc de Triomphe and the Taj Mahal of India. In reality, many of these structures could be said to encompass several or even all of these elements, including necessity, artistic expression, religious tribute, power, or to honor an event or person. Each of these structure has it’s own direct, lasting, and unique impact. These impactsRead MoreHow Truth Was Defined By Medieval Europeans1696 Words   |  7 Pagesthose who do not understand it because this subject appears in every culture. Truth goes along with universal questions such as what is beauty, justice, and power. And love but none have a direct answer because they are all dependent on the culture they are currently being described in. Even within these cultures these questions have different answers because of the various regions; for example medieval Europe had multiple cultures that traversed throughout ever ywhere and caused truth to be defined

The Internet Free Essays

While some consider it as a blessing others regard it as a curse, because the internet like everything else in the world has a good and a bad side to it. The one of the main reasons that many people blame is that there is no sense of censorship in the world of the internet. Without censorship many things spin out of control. We will write a custom essay sample on The Internet or any similar topic only for you Order Now People start using the internet as a method of spying rather than a manner of communication they abuse this blessing by placing information or data that is unacceptable such as hacking, others may use it for fraud or theft. When these actions are committed they are considered a as a form of crime, and like all other crimes they are intolerable by society. A student no longer needs to spend long hours in libraries searching for a desired piece of information. A web search engine can provide the needed material just at a click of a button and no matter which remote corner of the world you are in, the Internet will keep you side by side of the latest developments in your area of interest. As with every new technology there are those who speak high of the Internet and there are those who portray it in an unfavorable source of knowledge. And as with other new technologies there is nothing wrong with the Internet itself. It is we who are to decide whether the internet is a curse or a blessing. The question as per whether the internet is a blessing or a curse for this millennial generation is attracting a global attention. As a topic of global interest, one just have to take a position but with an unbiased sense of judgment. The advent of internet has brought unprecedented breakthrough in every sphere of human endeavour and perhaps also some negative impact. Internet simply put, is a cloud based medium that enable dissemination of information internationally among millions of users through a network connecting computers and other compatible gadgets. The information could be accessed in a written form through electronic mail, recorded videos, instant messaging, video chat, pictorially etc. From every sense of fairness, Internet has turned the Universe to one global village and has done more good than evil. Can we say that internet is both a blessing and a curse? We should be able to take a position at the end of this discourse. Benefits of the Internet (Advantages) The benefits of the internet have to do with the blessings and advantages associated with its usage. They are discussed below: Knowledge Pool: There is hardly any topic that has no definition online. Scholars gladly research into any area of interest and make their findings available for the benefits of all seekers of knowledge on the internet. Fastest medium of information dissemination: It is the fastest medium of information dissemination especially if it is bulky. I remember waiting for the news vendor (print media) several hours to catch a glimpse of the latest news several years ago. But now, just go online, and you are current and abreast with latest news even before the news paper seller. An instructional media for Teachers: Students can learn and be taught at the comfort of their homes online (e-learning). They can attend classes even when they are thousands of Miles away from the school or learning centres. This is achieved via the aid of a projector connected to the internet. With other supportive accessories and gadgets, they can even have student-teacher interaction,a two way channel that consummate the learning process. Source of Income: It is a veritable source of income for millions of persons around the globe. Internet Service Provision in itself is a business whether at the multinational or local level. Today we have several online publishers and freelancers getting their livelihood through this medium. Medium for Data Storage: Data and information that need easy and quick retrieval can be better stored online. Though this may have some side effects but it is better. We live in a world prone to all forms of disasters such as fire occurrence, flood and theft just to mention a few. Documents stored online are safe in case of such occurrences. Business Transactions: Today we hear of e-commerce. This is made possible through the internet. Buying and selling with ease online is becoming the best practice and it has proved to  be safer and more convenient. Entertainment Media: It has assumed the widest spectrum for the entertainment media. Easy access to audio and video streaming with variety of choices especially with a very strong network. In most cases you pay data connection fee only while the movies are free. Although they have their own remote benefits. Medium of Advertisement: Online advertisement is one of fastest growing advertising media. There is hardly any site one visit without seeing one form of advert or the other. The fastest means of letting the World know what your business is and any other important information is to advertise it online. The Dark Side of the Internet (Disadvantages) The internet has some disadvantages. They are as follows: 1. Malicious Spy: Some unscrupulous individuals take advantage of internet lapses to spy and access the privacy of some well meaning users . They have various means of achieving this nefarious act, most especially through Computer or electronic viruses. Through this medium some persons has lost valuables too numerous to quantify. To forestall this act, a reliable anti- virus or anti-spyware should be installed on Computer systems and similar gadgets that are online. 2. Moral Decadence: The advent of internet has brought about a number of vices as a result of all manner of information that are allowed on online. For example there is unrestricted access to pornographic videos. This no doubt can corrupt Teenagers and even adults who lack discipline. Apart from pornography there are other movies that are not healthy for Children and Teenagers. 3. Distraction: It can cause distraction if not properly harnessed with discipline even among adults. Too much time is spent by youngsters on irrelevant browsing at the expense of other meaningful engagements such as studying their books. 4. Terrorism: Coordinated terrorist attacks are made possible in most cases via the internet. It easier for them to use this medium than any other means of communication for the sake of secrecy. 5. Fraud: Internet is one of the greatest avenue through which fraud has been committed. This most often is possible through deceit and false identity. As a result the unsuspecting public are prone to be victims. It is one of the biggest media for trading as indicated in the benefits of online transaction. We have seen situation of impersonation and declaration of false identity and sometime one wonder why they sail through even with all these numerous warnings and awareness creation about this type of activities. This is a â€Å"Food for Thought†. In my own opinion I think the reason why many fall prey is because of greed. An attempt to get rich â€Å"overnight† as a result they can’t exercise enough patience for proper investigation. From the forgoing I think one can easily take position as per whether Internet is a Blessing or a Curse especially for this millennial generation. The benefits derivable from the use of the internet far outweigh the disadvantages. More so, some of the disadvantages are manageable. It is a matter of discipline and curbing one’s will power. Teens phase of life are explorative in nature. If they are given proper foundation with respect to the consequences using the internet wrongly, they will abide. Sanity comes with good upbringing with parents and guardians showing good example. A lot have been done to curb the activities of hackers online and to a very high extent it has proved very effective. Employ the services of Virus protection Software and you can be sure you are secured online. There is also online Parental control and monitoring Software to guard against wards transcending their bound. Internet Service providers (ISP) are also on their heels monitoring the activities of those who uses their services maliciously especially for fraudulent purposes. Such accounts can be monitored and closed down though it takes a lot to do so. How to cite The Internet, Papers

Communication External And Internal

Question: Discuss about theCommunication for External And Internal. Answer: Introduction The following report is the critical analytical study of use of Social Media as a tool for establishing external and internal communication in a hotel management system. The modern age is marked for the development and usage of social media as a source of communication. According to Osterrieder (2013), the influence and effect of social media over the tourism and hotel industry is noteworthy. In this report the good and bad effects of social media on the communication process in the hotel have been critically analyzed with reference to different authors and writers. Different social media tools like Facebook, Twitter Instagram and different social websites like Tripadvisor, Make-my-trip can act both for promotion and communication processes. Discussion The 21st century had been marked by the astonishing development of social media as a platform for internal and external communication. Recent studies by Kim, Lim Brymer (2015), have shown that the hotel industry has seen a remarkable growth due to the extensive promotion in Social Medias. There has been an overwhelming response from the customer with the help of communication and authorization of guest involvement that has provided new opportunities for progress. Thompson (2013), has different views on the usage of the social site for communication. He states that for applying the Social Medias for communication, it is necessary for understanding the fundamental goal that is required to achieve in the hotel management. Lee Oh, (2013) have said that in hotel administration requires proper management of staffs and clients that can be achieved only by use of effective internal communication. The hotel managers require effective communication with his superiors, subordinates, and peers. The employees at the hotel long to achieve and do the work efficiently, but in the absence of proper understanding of the expectations and goals set by the ownership. But Radovic (2015), defines the most effective way to communicate goals to the employees at the work is by making them involve in the development of the motives for the hotel organization. The hotel management team has developed the ability to the communication of the process and more significantly the reason for the process that has been undertaken. They have formed innovative and constant modulation in the effective communication process. Authors like Hoefnagels Bloemer, (2014) have stated that the hotel management process requires communication level with its client too from the perspective of hotel managers. The Internet can be used as the most effective communication tool. Many times it is seen that the website of the hotels acts as the communication tool with the customers. The website is updated with the comment and review section by the customers where they can provide their views regarding the hotel or suggest something for improvement. According to Chang, Kuo, Hsu, Cheng (2014), the website acts as the platform for the first introduction to the customers. It helps in establishing communication with the customers by stating the favorable factors or benefits of selecting their hotel. The social media tools for holiday destination selection like TripAdvisor, MakeMyTrip, etc. also serve a significant role for establishing communication between the hotel owners and the customers. On the other hand Sarjanoja, Isomursu Hakkila, (2013) have explained that Facebook, Myspace can be used as a promotion platform as well as for comm unication process. Hotel managers require more of operational and marketing task nowadays which can be ensured only by using effective communication by these social sites. According to Quirke, (2012), the ways for improving the internal communication in a hotel environment can be classified in five ways like; accessing the knowledge base for the Employees, increasing the transparency in the communication, initiating workshops for the employees, enacting the BYOD policy in the hotel culture and operating the platforms for mobile messaging. The quantity of data available about the client and hotel plans is extensive. Therefore the employees must be acquainted with the effective knowledge of communication for properly completing the job. For that Jani Han (2013), state that the hotel management system must install a communication system for channelizing the information such as; onboarding initiatives, info about the guests staying in the hotel and health and safety data. Sharing the sales figure, goals of the hotel and reasons behind the management decisions with the staffs and employees not only result in the growth of trust and engagement with them but also roots good communication process between the employees and higher authority in the hotel. The various and regular workshops can be helpful for providing the necessary reinforcement practices in the hotel culture. These workshops can be useful for establishing effective communication with the employees as it provides them a platform for speaking out their problems and ideas. But Cheong, Ling, Teh (2014), have focused on the idea that the current age is the age of Smartphone and people have become acquainted and addicted to the usage of Smartphone in every sphere of life. If the hotel starts the BYOD policy, it will encourage more employees to access the necessary information at any instant of time. BYOD can be helpful in easing the work and establishing the effective communication. The new communication tools provide ease of flexible, safe and operative messaging between the management and hotel staffs. It helps in segmentation and fast notification to the employees by deliver ing the message within a short time. The email, push notifications, and messaging services help in establishing the effective communication. It helps in engaging the employees for increasing the communication. Allen (2016), have classified the formal communication in hotel occur in four different forms. Downward communication is the form of the communication process in which the superiors declare the instructions, orders and other works using the emails, memorandums, bulletins, etc. Upward is the process in which the subordinate reports work related matters to their immediate superiors either in written or verbal form. Navarro, Garzon, Roig-Tierno (2015), have contradicted it for the communication stages in the hotel with respect to the communication process. The hotel owner and higher authority who determines the goals of the hotel is the sender. The plan and schemes for marketing and attaining the end goal could be termed as the message. This message (plan and schemes) are given the form of deals and offer which is similar to encoding. The channel for communication in the hotel structure is the meetings that happen at regular interval. Tuten, Solomon (2014), have shown that various pla tforms like LinkedIn, Twitter and YouTube serve not only the purpose of marketing but also online functionality and monitoring purposes. These sites can be used for interaction with the customers in all the three phases of experience; before, during and after vacations. Rubin, Prizant, Laurent Wetherby (2013), have stated Social Communication process has played a significant role in the management process and attaining the managerial goals. Social media communication has facilitated the direct customer communication with low cost expenditure. As stated by Park et al., (2012), direct communication acts as a two-way communication process between the customers and hotel authority. It helps in promoting the honesty and transparency. On the other hand, Bartlett, Reffin, Rumball Williamson (2014), have stated the argument that the growth of use of social media can also be misleading. Virtual communication lacks the tangible form that was mainly seen in the traditional form of communication. Apart from it, Social Medias communication has greatly opted for marketing and advertising. Fuchs, (2013) has views against the use of Social Medias for communication in Hotel Industry because of the lack of real communication form and no scope for face to face meeti ng. Roebuck, Siha, Bell, (2013) have expressed the main advantage of utilizing the social sites for communication as the cost factor. Most of the social sites are free of cost. Thus it provides easy communication without any expense. The creation of a profile for hotel and posting the information is simple and interactive. On the other hand, Goh, Heng Lin (2013), have contradicted this cost effective method of communication with the security issues on these sites. The profile requires filling up of details on these sites. There is a possibility that these details can be utilized in a wrong way. Rapp, Beitelspacher, Grewal Hughes (2013), have expressed that by using Social Sites for communication in the hotel provides the advantage of achieving the target and attracting the customers for voluntarily joining or in the Twitter sense following the link. The attractiveness of the social site and ease of communication can result in customers wanting the information about the hotel. In contradiction, Wu et al., (2015), have ideas that the communication storage on these social sites is volatile in nature. It is available for only a short time because with newer post and messages, and the older messages get shifted. Stajner et al., (2013), have stated that the communication using social sites spreads automatically with the passage of time. The social sites have options like pay-per-click that encourages customers to spread the news with their known persons. It helps in expanding the reach of the people for the particular hotel information. Tuten, Angermeier (2013), have pointed th at these social sites can be used for creating a bad image of the hotel as well. It is possible that faults and false news of the hotel can also be spread using these social sites. According to Duhe Wright (2013), communication in social media can be used in two prime ways for hotel communication context. The commonly studied part for communication is the usage of social communication tools for establishing effective communication with external bodies like; guests, service suppliers, and the public. However, He Yan, (2013) have stated that the customer blogs available for the hotel guests require keeping under control and supervision. Proper investigation is necessary specifically for the communication process in which Social Medias are used. Ru-Chu, (2013) has explained the benefits of using Facebook as Social Media for establishing the communication. Three simple steps are required to be done for establishing the communication. At first, a creative page for the hotel should be made, and the guest and followers should be added to the page. Now the wall would serve as the communication platform for the guests and establish the external communication. On the other hand, Ahmed, Abed, Hassoon, Ahmed, (2016) have pointed out the process of utilizing the Instagram as the communication tool for the hotel. It is a trending fashion for communication used in a social site. The hashtags and pictures of the hotel can be used with the comment section for effective communication. However, according to Lasorsa, Lewis Holton (2012), twitter has the most number of people, and even celebrities use it. Therefore, it can be used for effective communication. Adding the link of the hotel's website in the trending section with GPS availabili ty allows the hotel managers to communicate with people on a large scale and making them aware of the happening in the hotel. Wrench, (2013) has classified the strategies of external communication using social media as per the requirement of each step. The first step deals with auditing the current communication tools along with their drawbacks and advantages. The second step requires measuring the options that could be used for gaining the drawbacks of the existing situation. The last step is the implementation of the communication tools developed. Ding et al., (2012), contradict the idea for implementing the new tools because it would require buying new technology and hiring new people for dealing with the new communication tools. There is the costing factor that would act as negative point for the implementation of the new communication tool. According to Muhic Lundberg, (2016) the strategies that are required for implementing the external communication using social medias consists of creating awareness among the hotel guests and clients for utilizing the social media for checking about the hotel and communicating with the authorities. The system required for gathering the perception and knowledge of the employees who would promote social media communication to the customers. On the contrary, Shimp Andrews, (2012) have put the focus on developing the plan for the promotion of communication using social Medias in the hotel management. Conclusion The report is a critical analysis of social media tools that helps in understanding the role of social media as a communication tool in hotel system. The social media can be used effectively for communication both internally and externally. The plan developed should convey the message clearly too all its clients and service providers for establishing the effective communication. The essay above has developed communication process using Social Medias in the hotel administration for effective management and communication between the hotel mangers and clients. On the other hand, there is a probability of misusing the social media for creating bad impression for the hotel. Therefore it is necessary to use the Social Medias effectively for communication along with security measures. References Ahmed, A. M., Abed, H. N., Hassoon, N. H., Ahmed, A. L. (2016). The Impact of Digital Communication on Social Networks: A Review. Allen, M. (2016). 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